Technical SEO & Core Web Vitals fix
A fast, crawlable, cleanly structured site, measured on what real visitors experience — not only on lab scores.
Included
- Core Web Vitals (LCP, INP, CLS) measured on real field data from Search Console, not just lab scores in PageSpeed Insights
- Render-blocking CSS and JavaScript, unused code, font-loading strategy
- Modern image formats (WebP/AVIF) and lazy loading
- Caching, CDN and server response time
- WordPress-specific work: page-builder and plugin overhead, theme bloat, object caching
- Crawlability and indexation: robots.txt, XML sitemaps, canonical tags, redirect chains, orphan pages, and hreflang for multilingual sites
- Semantic HTML and a correct heading hierarchy
Indexation & crawl-budget cleanup
Stop Google spending its time on URLs that should never be in search, and deal with the thin pages that drag the whole site down.
Included
- Every URL Google flags, with a proposed action for each: keep, improve, merge, noindex, or remove and redirect
- A “Needs your input” shortlist of URLs where your knowledge counts: history, backlinks, old campaigns
- Noindex for tag, date and author archives, and their removal from the XML sitemap
- Fixing RSS feed URLs that eat crawl budget
- Keeping affiliate and outbound link URLs out of the index
- Merging or retiring dead and thin pages, with 301 redirects for anything worth keeping
- A redirect map as a CSV (Old URL → New URL → Redirect type), ready for bulk import into the Redirection plugin
You get: The cleanup spreadsheet, the redirect CSV and an admin change list — or the changes applied directly if we have access.
Nothing runs before your written sign-off.
Keyword research & topic map
What your market actually searches for, and an agreed list of what to go after — before anything is built.
Included
- Keyword research based on search volume, keyword difficulty and search intent, done in your site’s own language
- SERP and competitor gap analysis: what the strongest sites in your market invest in, compared with what you have
- A topic map that groups topics into pages and categories: what you cover today, what competitors cover, and where we would put the priority
- Gap findings: missing sections and page types your market searches for — a dedicated slots page, for example
- An approval sheet where you mark each topic Approve / Later / Not interested and add anything we missed
- An “Excluded” sheet, so topics you don’t want are on record
You get: A topic map spreadsheet to approve before anything is built on top of it.
Site architecture, internal linking & money-page rebuild
A structure built around the commercial keywords you want to win, with authority pointed at the pages that earn.
Included
- Category architecture built around your target commercial keywords, so later expansion doesn’t need another rebuild
- An internal linking plan that points authority at the money pages and demotes topics you want to keep small
- Page templates for money pages: reviews, bonus pages, comparison lists, payment methods, game categories
- Trust signals on key pages
- Structured data (Schema.org): Organization, Breadcrumb, Product or Article, and FAQ where it applies
- Title tags and meta descriptions written per page, not templated
- Semantic HTML and heading hierarchy per template
Content briefs & page structures
Everything your writers need to produce pages that fit the plan.
Included
- A brief per page: target keyword and intent, heading outline, sections, internal links and schema
- A page structure your writers can follow
- Assembly of the finished page once your copy is in, if we have access
Your own team writes the copy from the briefs. We don’t offer copywriting.
