Free SEO audit
Why your site lost traffic, or never took off, and what to fix first. You get a written diagnosis, a recovery plan and a quote, with no obligation.
Request your free audit What the audit coversBuild casino, poker, sportsbook and crypto review sites on the only gambling theme with trust and compliance built in. Trusted by 2000+ affiliates for more than 10 years — and rebuilt for 2026.
One year of updates and support included · Free installation with demo content on your own site · PokaTheme 4 customers get v5 at no cost
Need a theme of your own? We also design and develop custom affiliate themes — made for your brand, your markets and your data. Custom theme design & developmentBuilt for WordPress 7.1 — block bindings, theme.json, style variations
Latest Theme version: September 2026 (5.0.1)
Tested on PHP 8.1, 8.2 and 8.3
PokaTheme has been the casino and poker affiliate theme of choice for more than 10 years. Version 5 keeps everything that made it fast and adds what the niche now demands: a real data model for operators and bonuses, compliance profiles for regulated markets, and the trust signals that gambling SEO rewards in 2026. Import the demo, pick your market, add your operators — and publish.
Add, move and remove sections in the block editor. Fifteen affiliate blocks and thirty-seven ready-made patterns mean a casino, sportsbook or crypto homepage is a few clicks away.
Choose the columns — bonus, wagering, licence, payment methods, rating, call to action — and let readers sort and filter in the browser, without a layout shift.
A dedicated bonus post type with codes, wagering, minimum deposit and expiry dates. Bonus lists and tables always show the terms next to the amount, because that is what regulators and readers expect.
Every review carries its evidence: the date it was last verified, whether a deposit was tested, the withdrawal time observed and who tested it. That is the “Experience” in E-E-A-T, on the page.
Licences are a taxonomy with a badge image and a verification URL. A click on the UKGC or MGA badge lands on the regulator’s own register, not on a decorative logo.
Google no longer shows star ratings for gambling queries, so PokaTheme ships the schema that still matters — Organization, BreadcrumbList, WebSite, FAQPage and Person — for entity understanding and AI search.
Eight taxonomies on every operator — software, deposit and withdrawal methods, licences, languages, currencies, devices, parent group — plus operator-to-operator relationships for head-to-head pages. Filter, compare and list by any of them.
Operator and bonus fields bind straight into core blocks. Extend with hooks or the included child theme. A v4 compatibility layer keeps your old blocks, template tags and hooks working through the whole 5.x line, and the migration tool shows a dry run before it touches anything.
Affiliate links live apart from the reviews, so one tracking link can serve many reviews, bonuses and tables — and changing it once changes it everywhere.
Every gambling theme has tables and review layouts. None of them has a surface for who rated the casino, how, and when — or for the rules of the market you publish in. PokaTheme 5 has both, and it is measurably the fastest theme in the category.
Pick your market and the theme enforces its furniture: the age statement, responsible-gambling links, licence display, #ad tagging and terms beside every bonus. If a bonus amount renders without its terms, the editor tells you before you publish.
This is tooling for your compliance team, not legal advice — every rule is a configurable default your team signs off.
Our test pages score 100 on mobile, with LCP under two seconds and a layout shift of 0.002 — running no caching or optimisation plugin at all. Every release is checked in CI against a page-weight budget too, so a stylesheet that stops being split, or a library that creeps back in, fails the build.
65–80% of gambling traffic is mobile. That is why the mobile score is the one we lead with.
Dark mode is a switch in the header, not a second website to maintain. It follows the visitor’s device by default, survives full-page caching, and lands before the first paint — no flash of the wrong theme.
Style variations — Sportsbook, Crypto, Poker and Slots, and the four behind the demos, Slots Dark, Sports Betting, Crypto Exchange and Poker Room — are a layer over your own settings. Trying one costs nothing, your brand colour keeps winning, and every text-and-background pair a visitor reads passes WCAG AA.
Drop the search block or shortcode anywhere and readers search your whole review archive as they type, with autocomplete and results that appear without a page load. Pair it with category buttons and the homepage answers “find the casino for me” in one section.
Geolocation ships inside the theme — no extra plugin to buy. Show different operators, bonuses or notices per country in every table and list block, or with a shortcode.
The same engine powers v5’s country and market landing pages and feeds restricted-country data straight from each operator’s profile, so a visitor in a market an operator does not serve never sees its offer.
PokaTheme 5 is built on Gutenberg blocks and WordPress 7 block bindings, so operator ratings, bonus values and licence badges are edited with core controls — no theme-specific settings panels to learn. Prefer Elementor, Beaver Builder or Divi? Every affiliate block is also available as a shortcode, so the same tables, lists and bonus boxes drop into any builder.
After your purchase, send us a message through the contact page with your WordPress login. We install PokaTheme 5, import the demo you choose, set the compliance profile for your market and hand it back ready to fill with your own operators and bonuses. Usually within one working day.
REQUEST YOUR FREE SETUPWe specialise in casino, sports betting and poker affiliate websites, high-CTR landing pages and custom PokaTheme builds for a specific niche or market. Tell us what you need and we will quote it.
CONTACT USLost traffic after a Google update, or stuck below the keywords that pay? The team that builds PokaTheme fixes the technical and structural SEO of casino, sports betting and poker affiliate sites on WordPress — built with PokaTheme or any other theme.
Why your site lost traffic, or never took off, and what to fix first. You get a written diagnosis, a recovery plan and a quote, with no obligation.
Request your free audit What the audit coversCore Web Vitals measured on real visitors, render-blocking code, caching, sitemaps, canonicals, redirect chains and hreflang — fixed by WordPress specialists.
What’s included in technical SEO & Core Web VitalsThin pages and crawl waste cleaned up with your sign-off, then an architecture, internal links and templates that point authority at reviews, bonus and comparison pages.
What’s included in the cleanup & money-page rebuildSearch Console checks, Google update tracking, rank tracking and optimisation work every month, with a clear report of what changed. No lock-in.
What’s included in monthly SEONo fixed packages — every site is quoted individually after the free audit.
See all services
PokaTheme was block-based when the rest of the category was still shipping shortcodes. Version 5 goes one step further: operator and bonus data binds directly into core WordPress blocks, so a rating, a bonus value or a licence badge is styled with the same controls as any paragraph.
Operator tables, lists, featured cards, carousels and single boxes; bonus singles, lists and tables; the comparison table; search; FAQ; featured videos; cover, box-text and buttons. Every one of them also works as a shortcode.
Import the demo, then rearrange. Nothing on the page is locked to a template.
Other themes ask you to import a whole demo to get one section. PokaTheme 5 ships eight style variations you switch in a click, plus 37 block patterns — eleven universal, three written for each of eight niches — that you insert one section at a time. One site, any niche, no reimport. Starting a new site instead? Import one of the five demos.
Bonus pages should be checked weekly, reviews every one to three months, listicles every three to six. PokaTheme 5 keeps score: one screen lists what is stale, and expired bonuses flag themselves. Documented SEO advice, turned into a to-do list.
PokaTheme 5, the child theme, the demo packages and documentation, use on unlimited domains you own, and one year of updates and support. And a free installation with demo content on your site, if you want it.
Your sites keep working, forever — nothing switches off. To keep receiving new features, fixes and support, renew for 30€ a year. Let it lapse and you can renew later; there is no penalty.
Nothing. Every existing customer, from v4 all the way back, downloads PokaTheme 5 from their account with a fresh year of updates included. After that year the same 30€ renewal applies. The migration tool moves your reviews, links and settings across, with a dry run first.
Buy, then contact us with a WordPress admin login for your site. We install the theme, import the demo you choose and set the compliance profile for your market. Usually done within a working day.
From the blog
A reader asks two questions: which of these is best, and is this one better than that one. PokaTheme answers the first with a…
An affiliate theme usually holds your operator and bonus records, not just your colours, so replacing it later is a migration. Here are the…
In PokaTheme 5 an offer is a record, not a sentence in a page: eleven fields, an operator it belongs to, and a date…
PokaTheme is developed with real affiliate marketers and used on 2000+ gambling sites. Casino, poker, sportsbook or crypto — import a demo, choose your market, add your operators, and spend your time on content and links instead of on code.
BUY NOW – 58€Try it first: browse the five live demos, or log in to the live dashboard demo (guest / guest) and click around the admin before you buy.